Fewer Guesses,
Better Bets.

Analytics|Customer & Market Research

When you're running the business and making the calls at the same time, the questions that matter most are the hardest to answer on your own. Why a customer chose your competitor over you. Where your leads lose interest before they ever reach out. Why your regulars quietly stop coming back.You can guess. Most business owners do. But getting real answers to those questions takes dedicated research and a perspective you can only get from the outside.We research your customers, your traffic, and your competition, then deliver what we find with no spin and no sugarcoating: unbiased, unfiltered findings and actionable insights that turn your biggest questions into your most informed decisions.

Digital Analytics & Insights

Your website is collecting data. But if it's not set up right, the numbers don't mean much. We make sure you're measuring what actually matters, then show you what it means for your traffic, leads, and customers.

Analytics Audit & Goal Setup

We verify your tracking is configured correctly for calls, forms, bookings, and key actions.

Visitor Path & Drop-Off Tracking

We capture where visitors start, where they stall, and where they leave along the visit-to-inquiry path.

Traffic Source Report

We identify which channels and paths actually bring in leads and which ones waste your time.

Weekly Performance Snapshot

A one-page summary each week highlighting what changed and where buyers stalled.

Customer Research & Sentiment

You can guess why someone didn't buy. Or you can find out. We talk to your customers directly. Buyers, non-buyers, and the ones who disappeared. As an independent third party, people tell us what they'd never say to your face.

Customer Interviews

One-on-one conversations with buyers, non-buyers, and quiet leads to find out what drove the decision either way. In person or virtual.

Unmoderated Research

Surveys and self-guided tasks that let us gather feedback at scale without scheduling every conversation.

Online Sentiment Analysis

We mine your reviews, competitor reviews, Reddit threads, and forums to find out what people are saying when they don't know you're listening.

Market & Competitive Analysis

What are your competitors doing that's working? What are they missing? We audit their digital presence, compare it to yours, and find the gaps. Both theirs and yours.

Competitive Benchmark

We audit your top local competitors' sites, rankings, social presence, and customer reviews, then stack it all against yours to show where they're strong, where they're exposed, and what their customers wish they'd fix.

Market Gap Analysis

We identify what people in your area are looking for that nobody is answering well, and show you where the opening is.

Local Search Demand Report

What people in your area are searching for, how often, and where competitors are and aren't showing up.

Testing & Validation

Before you commit to a big change, try it small. We run fast, focused tests on everything from page layouts to new product ideas. Real feedback from real people, in as little as two days.

Design & Messaging Testing

Trial layouts, headlines, CTAs, and value propositions to reduce hesitation and find what clicks.

Workflow & Usability Testing

Validate steps for forms, schedulers, and key tasks to remove friction.

New Offer & Service Testing

Safely pilot new products or services before full rollout.

Findings & Action Plan

We turn test results into a prioritized list of what to do first, what can wait, and what to skip.

Fewer Guesses, Better Bets.