Make better business decisions backed by research
Customer Interviews, Surveys & Reviews
I talk to your customers directly, the ones who bought and the ones who didn't. Because I'm not you, they tell me what they'd never say to your face.
Customer Interviews
One-on-one conversations with buyers, non-buyers, and people who asked once and never called back, to find out what drove the decision either way. In person or virtual.
Surveys & Self-Guided Tasks
Surveys and short tasks your customers do on their own time. I hear from far more people without scheduling every conversation.
Review & Forum Research
I mine your reviews, Reddit threads, and online forums to find out what people are saying when they don't know you're listening.
Website Analytics
Your website is collecting data. But if it's not set up right, the numbers don't mean much. I can measure what actually matters, then show you what it means for your traffic, leads, and customers.
Analytics Audit & Goal Setup
Let's verify your tracking is configured correctly for calls, forms, bookings, and key actions.
Visitor Path & Drop-Off Tracking
Capture where visitors start, where they stall, and where they leave from first visit to the moment they reach out.
Traffic Source Report
Which channels actually bring you customers and which ones are wasting your time and money.
Weekly Performance Snapshot
A one-page summary of what changed and where buyers stalled, every week while the work is underway.
Competitor & Local Market Review
What are your competitors doing that's working? What are they missing? I look at their websites, listings, and reviews next to yours and find the openings.
Competitive Benchmark
I show you where your top local competitors are strong, where they're exposed, and what their customers wish they'd fix.
Market Gap Analysis
I find what people in your area are looking for that nobody is answering well.
Local Search Report
What people in your area are searching for, how often, and where competitors are and aren't showing up.
Testing Pages, Forms & New Offers
I run fast, focused tests on everything from page layouts to new product ideas. Feedback in as little as two days.
Page & Headline Testing
Show people two versions of a page, headline, or button and find out which one gets more of them to act.
Ease-of-Use Testing
Watch people try to fill out your form or book an appointment, and find where they get stuck.
New Offer & Service Testing
Try a new product or service with a small group of customers before you offer it to everyone.
Findings & Action Plan
I turn test results into a prioritized list of what to do first, what can wait, and what to skip.
Don't take my word for it.
Research shows:
Microsoft credits controlled experiments on Bing, each testing one change against the old version, with raising annual revenue by hundreds of millions of dollars.
Read the Microsoft study (opens in a new window)
Not sure where to start?
Tell me what's not working and I'll tell you which of these would help. I work out what the job will take and give you a price before I start. That price doesn't move.
Thirty minutes, free, no obligation.