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Customer & Market Research · Analytics

Fewer Guesses, Better Decisions

Hear From Real Customers

Customer Research & Sentiment

I talk to your customers directly, the ones who bought and the ones who didn't. Because I'm not you, they tell me what they'd never say to your face. Most research projects run around $1,000.

Customer Interviews

One-on-one conversations with buyers, non-buyers, and people who asked once and went quiet, to find out what drove the decision either way. In person or virtual.

Unmoderated Research

Surveys and self-guided tasks that let me gather feedback at scale without scheduling every conversation.

Online Sentiment Analysis

I mine your reviews, competitor reviews, Reddit threads, and online forums to find out what people are saying when they don't know you're listening.

Know Your Numbers

Digital Analytics & Insights

Your website is collecting data. But if it's not set up right, the numbers don't mean much. I can measure what actually matters, then show you what it means for your traffic, leads, and customers. Most analytics setups land between $500 and $1,000.

Analytics Audit & Goal Setup

Let's verify your tracking is configured correctly for calls, forms, bookings, and key actions.

Visitor Path & Drop-Off Tracking

Capture where visitors start, where they stall, and where they leave along the visit-to-inquiry path.

Traffic Source Report

Which channels actually bring you customers, and which ones are wasting your time and money.

Weekly Performance Snapshot

A one-page summary of what changed and where buyers stalled, every week while the work is underway.

Size Up the Competition

Market & Competitive Analysis

What are your competitors doing that's working? What are they missing? I audit their digital presence, compare it to yours, and find the gaps to exploit. Most competitive reviews run $1,000 to $2,000.

Competitive Benchmark

I stack your top local competitors' sites, rankings, and reviews against yours, and show you where they're strong, where they're exposed, and what their customers wish they'd fix.

Market Gap Analysis

Identify what people in your area are looking for that nobody is answering well, and show you where the opening is.

Local Search Demand Report

What people in your area are searching for, how often, and where competitors are and aren't showing up.

Small Test, Big Confidence

Testing & Validation

Before you commit to a big change, try it small. I run fast, focused tests on everything from page layouts to new product ideas. Real feedback from real people, in as little as two days. A round of testing usually runs $500 to $1,000.

Design & Messaging Testing

Show people two versions of a page, headline, or button and find out which one gets more of them to act.

Workflow & Usability Testing

Watch real people try to fill out your form or book an appointment, and find where they get stuck.

New Offer & Service Testing

Safely pilot new products or services before full rollout.

Findings & Action Plan

I turn test results into a prioritized list of what to do first, what can wait, and what to skip.

Not sure where to start?

Tell me what's slowing you down and I'll tell you which of these would help. I work out what the job will take and give you a price before I start. That price doesn't move.

Thirty minutes, free, no obligation.